At the beginning of the 20th century, two great engineering works are executed in our America.
These will give impetus to trade, the trans-Andean train, with the most difficult and high railway line in the world in continental Ecuador (June 1908) and the Panama Canal (August 1914).
These two wonders of his time, will give impetus to the export of the Ecuadorian handicraft icon, the straw hat.
From the Andes, about 2,800 meters above sea level, in the Andean town of Tabacundo, a group of visionaries and among them José Cevallos, begin the migration of toquilla straw, in the form of the most elegant and fine hat to become the Ideal complement to good dress.
This is how José Cevallos arrives in Havana in the second decade of the last century.
100 years later, fashion brings its toquilla straw hat back to its catwalks and makes it available to boutiques around the world.
The descendants of José Cevallos (grandson and great-grandchildren) take the head and continue the brand development.
Robert Cevallos with his children Nelson and Roberto proudly continue the family legacy initiated by their grandfather José.